We were able to really amp up the design in this spot by having large portions of the piece be sound design only. These portions gave us full-reign to sell the power of the car and make the vehicle the entire focus. The music kicks in strategically to sell the action, then steps aside to let the car be the star.

AGENCY: Hakuhodo
PRODUCTION: Gwantsi
DIRECTOR/EDITOR: Jeff Yeats

DP: Paul Meyers
POST: PO Shanghai

COLOR: Nikola Stefanovic

VFX: Seoul Vision
SOUND DESIGN/MIX: Defacto Sound