This spot came to us first as an idea, before any visuals. By building out multiple versions of the soundtrack, our goal was to sell a sound design driven pace of the piece before it was even shot. All we had to work with was the dialogue. 

The debate dialogue had a natural increase in emotion and energy throughout, so we wanted to create our own version of a "music track" that helped emphasize that arc. The debate clock ticking perfectly bridged the gap between a diegetic sound that fits in the context of the spot, while also being an element we could morph and amp up. Between a sense of time ramping up, quick flurries of action from the basketball scenes, and the performance of the actors, we were able to make the mostly empty canvas an energetic and evolving mix.

AGENCY: Wieden + Kennedy