An engine gives a vehicle its voice. When we crafted the 2021 Ford Bronco reveal, getting that voice just right was crucial. To do so, we worked directly with Ford to get authentic engine sounds that would bring these vehicles to life.

The spot demanded visceral, highly detailed sound design: Galloping horses. Clapping thunder. Tires on grit. And of course, powerful, roaring engines. Pair this with Ryan Taubert’s driving score and Bryan Cranston’s rugged narration, and you get a sonic palette that is exhilarating yet grounded, where cutting-edge machines meet the raw power of the wild.

Below are three sound design excerpts.

AGENCY: Wieden+Kennedy
CLIENT: Ford
DIRECTOR: Salomon Ligthelm
COMPOSER: Ryan Taubert
VO: Bryan Cranston