Evoking a feeling of intensity in a mix requires dynamic peaks and valleys. For the launch of the Lexus IS 500 Sport Performance, we built on the shifting moods of the picture edit to create quiet, cerebral moments that give the explosive crescendos extra sonic punch.

In the final spot, the sound design and music feed off of one another, creating a pulsating call and response. The result is an immersive auditory experience that captures the exhilaration of flooring the accelerator of a powerful car. 

The below video is sound design only.

CLIENT: Lexus
DIRECTOR/DP: Macgregor 
POST: Echo Charlie
EDIT: Final Cut Edit
COLOR: Company 3
MUSIC: David Chapdelaine
SOUND DESIGN & MIX: Defacto Sound