It's always a challenge to design sound for a silent object, but the key is to draw inspiration from the brand mission. Our goal was to capture the finely tuned design of the Peloton bike through clean and precise sound design. Then, once the workout starts, we morph into emotional sound design to enhance the feeling of a workout, rather than the reality.

PRODUCTION: CVLT
DIRECTOR: Anthony Pellino
DP: Zach Lowry
EDIT/COLOR: Carlos Flores
VFX: Casey Drogin
SOUND DESIGN/MIX: Defacto Sound